When Berklee College of Music, Harvard Business School, and Midem united for the Rethink Music Conference, Ben Spear of Thinkside (thinkside.com) designed an innovative brand to express their vision. The goal of Rethink Music is “to foster creativity and a thriving music industry,” by bringing all of the stakeholders from around the world to the table. Spear’s versatile brand design represents the spark of coalition partners calling for industry innovation to support the next generation of professional musicians.
Thinkside’s brand guidelines and logo help the conference to build buzz. This video goes with Spear to see how it looks in its varied forms from street stencils to posters and subway ads.
April 25-27, Hynes Convention Center, Boston
rethink-music.com “Rethink Music is a solutions-focused conference, bringing together all sides and viewpoints on the subjects of creativity, commerce, and policy to engage in critical dialogue examining the business and rights challenges facing the music industry in the digital era, and to formulate ideas for the creation and distribution of new music and other creative works. The event, presented in association with the Berkman Center for Internet and Society and Harvard Business School, is the result of a research collaboration studying business models and copyright and how they impact the recorded music industry.”
Lyor Cohen, North American Chair and CEO of Recorded Music, Warner Music Group; Amanda Palmer, Artist; Rep. John Conyers, Jr., United States Congressman and Ranking Member of the Judiciary Committee; Tod Machover, Professor, MIT Media Lab; Joe Kennedy, President and CEO, Pandora
